What is in a client report

The report is the thing your client sees. It is a PDF, one per client per month, with your logo and your colours on it, and nothing on it says SitesProof. You forward it as your own work, because that is what it is: you chose the sites, you decide what to act on, and you talk to the client.

What is in it

• Your branding. Agency name, logo and brand colour from Branding. The logo is yours to upload and change; if we cannot embed the image, the report falls back to your agency name set in your brand colour, never to ours.
• The client's name, and their logo if you added one.
• The month it covers, and for each of that client's sites the address, when it was last crawled and how many pages were looked at.
• What changed first. Each observation is marked new, still open, or reopened, so the conversation starts with what moved since last month instead of a list the client has already seen.
• The observations themselves, grouped by check and ordered by severity, each with the rule it relates to and suggested wording for whoever maintains the site.
• Counts per severity, so a portfolio can be skimmed.
• The disclaimer, on every page.

There is no score, no grade, no pass mark and no certificate anywhere in it. The product is deliberately built so that a renderer that left the disclaimer out could not be written: it is a required part of the report, not a footer someone remembered.

Observations, not certification

Every report says it plainly: it lists what an automated crawler saw on one web page, or a small set of pages, on one date. It is a set of observations. It is not a certificate, an audit, an assessment against any standard, or legal advice. The full wording is the report disclaimer, and the PDF links to it.

This matters commercially, not just legally. An agency that forwards a report saying "observed on 3 March, worth looking at this week" is on solid ground. One that forwards a certificate it cannot back up is not — and the FTC fined accessiBe $1M over claims of that kind. We will not put you in that position, which is also why there is no overlay and no auto-fix in this product: nothing we do ever changes a client's page.

Getting it to the client

Reports lists the PDFs that have been built, per client, with a download link that is yours alone. Download it and send it to the client with whatever you want to say about it.

A client of yours never gets an account here, never sees our name on the deliverable, and never needs to know which tool you used.

Two deliberate omissions

• We never sell the payment-page check on its own. Free tools already do that one job. What an agency can charge for is the bundle over a whole portfolio, every month, in one branded document.
• We never sell work done by a person. SitesProof is software. If a finding needs someone to fix it, that someone is you — and that is the part of the engagement your client pays you for.